The Role of Artificial Intelligence in Decision Making: Improving E-Commerce Business Efficiency and Innovation

<?xml version="1.0" encoding="UTF-8"?>
<!DOCTYPE article PUBLIC "-//NLM//DTD JATS (Z39.96) Journal Archiving and Interchange DTD v1.3 20210610//EN" "JATS-archivearticle1-3.dtd">
<article article-type="research-article" dtd-version="1.3" xml:lang="en" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:mml="http://www.w3.org/1998/Math/MathML">
  <front>
    <journal-meta>
      <journal-id journal-id-type="actanova-preservation">Jurnal Bisnis dan Komunikasi Digital</journal-id>
      <journal-title-group>
        <journal-title>Jurnal Bisnis dan Komunikasi Digital</journal-title>
      </journal-title-group>
      <issn pub-type="epub">3026-5886</issn>
      <publisher>
        <publisher-name>Indonesian Journal Publisher</publisher-name>
      </publisher>
    </journal-meta>
    <article-meta>
      <article-id pub-id-type="publisher-id">the-role-of-artificial-intelligence-in-decision-making-improving-e-commerce-business-efficiency-and-innovation</article-id>
      <article-id pub-id-type="doi">10.47134/jbkd.v2i2.3479</article-id>
      <title-group>
        <article-title>The Role of Artificial Intelligence in Decision Making: Improving E-Commerce Business Efficiency and Innovation</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <name>
            <surname>Efendi</surname>
            <given-names>Regina Pinkan</given-names>
          </name>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Qolbi</surname>
            <given-names>Ihfada</given-names>
          </name>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Afandi</surname>
            <given-names>Syifa Zahra Arista</given-names>
          </name>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Kusumasari</surname>
            <given-names>Indah Respati</given-names>
          </name>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Nugroho</surname>
            <given-names>Rusdi Hidayat</given-names>
          </name>
        </contrib>
      </contrib-group>
      <pub-date pub-type="epub">
        <day>23</day>
        <month>12</month>
        <year>2024</year>
      </pub-date>
      <volume>2</volume>
      <issue>2</issue>
      <fpage>10</fpage>
      <lpage>10</lpage>
      <permissions>
        <copyright-statement>© 2024 Indonesian Journal Publisher</copyright-statement>
        <copyright-year>2024</copyright-year>
        <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/">
          <license-p>This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.</license-p>
        </license>
      </permissions>
      <abstract>
        <p>This research aims to analyze the role of Artificial Intelligence (AI) in decision-making within e-commerce businesses, focusing on its impact on efficiency, innovation, and competitive advantage. This study employs a qualitative approach using literature review to explore the implementation of AI in e-commerce. AI enables real-time analysis of large-scale data, supporting more efficient and accurate strategic decision-making. The technology also fosters innovation through features such as recommendation systems and the integration of augmented reality (AR) and virtual reality (VR), enhancing customer experiences. Furthermore, AI strengthens companies' competitiveness by personalizing services and leveraging big data to design superior strategies. The findings show that AI not only improves operational efficiency and innovation but also serves as a key element for business sustainability in the digital era.</p>
      </abstract>
      <kwd-group kwd-group-type="author">
        <kwd>Artificial Intelligence</kwd>
        <kwd>Decision-Making</kwd>
        <kwd>E-Commerce</kwd>
        <kwd>Efficiency</kwd>
        <kwd>Innovation</kwd>
        <kwd>Competitive Advantage</kwd>
        <kwd>innovation</kwd>
        <kwd>e-commerce</kwd>
        <kwd>efficiency</kwd>
        <kwd>role</kwd>
        <kwd>artificial</kwd>
        <kwd>intelligence</kwd>
      </kwd-group>
      <self-uri content-type="pdf" xlink:href="/journals/articles/the-role-of-artificial-intelligence-in-decision-making-improving-e-commerce-business-efficiency-and-innovation/pdf-stream" />
      <self-uri content-type="html" xlink:href="/journals/articles/the-role-of-artificial-intelligence-in-decision-making-improving-e-commerce-business-efficiency-and-innovation/html" />
    </article-meta>
  </front>
  <body>
    <sec id="sec1">
      <title>Full Text &amp; Preserved Archival Statement</title>
      <p>This research aims to analyze the role of Artificial Intelligence (AI) in decision-making within e-commerce businesses, focusing on its impact on efficiency, innovation, and competitive advantage. This study employs a qualitative approach using literature review to explore the implementation of AI in e-commerce. AI enables real-time analysis of large-scale data, supporting more efficient and accurate strategic decision-making. The technology also fosters innovation through features such as recommendation systems and the integration of augmented reality (AR) and virtual reality (VR), enhancing customer experiences. Furthermore, AI strengthens companies' competitiveness by personalizing services and leveraging big data to design superior strategies. The findings show that AI not only improves operational efficiency and innovation but also serves as a key element for business sustainability in the digital era.</p>
    </sec>
  </body>
  <back>
    <ack>
      <p>Digitally preserved and archived by ActaNova Digital Archival &amp; Preservation Network (Permanent Archival Node: https://actanova.mediadigitalpublikasi.com/journals).</p>
    </ack>
  </back>
</article>