Analysis of Factors Affecting Decision Making in MSMEs Case Study: Buronan Ndower

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    <journal-meta>
      <journal-id journal-id-type="actanova-preservation">Jurnal Bisnis dan Komunikasi Digital</journal-id>
      <journal-title-group>
        <journal-title>Jurnal Bisnis dan Komunikasi Digital</journal-title>
      </journal-title-group>
      <issn pub-type="epub">3026-5886</issn>
      <publisher>
        <publisher-name>Indonesian Journal Publisher</publisher-name>
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    <article-meta>
      <article-id pub-id-type="publisher-id">analysis-of-factors-affecting-decision-making-in-msmes-case-study-buronan-ndower</article-id>
      <article-id pub-id-type="doi">10.47134/jbkd.v2i2.3457</article-id>
      <title-group>
        <article-title>Analysis of Factors Affecting Decision Making in MSMEs Case Study: Buronan Ndower</article-title>
      </title-group>
      <contrib-group>
        <contrib contrib-type="author">
          <name>
            <surname>Fadiah</surname>
            <given-names>Putri Sahya</given-names>
          </name>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Kurnianingsih</surname>
            <given-names>Fera</given-names>
          </name>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Sagita</surname>
            <given-names>Safa Alifiah</given-names>
          </name>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>N</surname>
            <given-names>Rusdi Hidayat</given-names>
          </name>
        </contrib>
        <contrib contrib-type="author">
          <name>
            <surname>Kusumasari</surname>
            <given-names>Indah Respati</given-names>
          </name>
        </contrib>
      </contrib-group>
      <pub-date pub-type="epub">
        <day>20</day>
        <month>12</month>
        <year>2024</year>
      </pub-date>
      <volume>2</volume>
      <issue>2</issue>
      <fpage>11</fpage>
      <lpage>11</lpage>
      <permissions>
        <copyright-statement>© 2024 Indonesian Journal Publisher</copyright-statement>
        <copyright-year>2024</copyright-year>
        <license license-type="open-access" xlink:href="https://creativecommons.org/licenses/by/4.0/">
          <license-p>This is an open-access article distributed under the terms of the Creative Commons Attribution 4.0 International License.</license-p>
        </license>
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      <abstract>
        <p>Payment methods have a significant impact today due to various factors related to technological developments, changes in consumer behavior, and market dynamics. One of the latest innovations in payment methods widely established in Indonesia is using the QR Code Indonesian Standard (QRIS). The use of QRIS continues to increase along with the development of digital technology and changes in consumer behavior, which prefers easier transactions. This qualitative research uses a questionnaire survey containing questions relevant to the research objectives. Based on the research results, the QRIS payment method is one of the factors influencing buyer decisions, focusing on three main indicators: ease of use, transaction speed, and transaction security. The positive effect of the QRIS payment method contributes to increasing customer satisfaction, making consumers feel comfortable and safe and having a good shopping experience, so they tend to make purchases and choose QRIS as a payment method.</p>
      </abstract>
      <kwd-group kwd-group-type="author">
        <kwd>QRIS</kwd>
        <kwd>UMKM</kwd>
        <kwd>Payment Methods</kwd>
        <kwd>payment</kwd>
        <kwd>qris</kwd>
        <kwd>factors</kwd>
        <kwd>method</kwd>
        <kwd>making</kwd>
        <kwd>methods</kwd>
      </kwd-group>
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      <title>Full Text &amp; Preserved Archival Statement</title>
      <p>Payment methods have a significant impact today due to various factors related to technological developments, changes in consumer behavior, and market dynamics. One of the latest innovations in payment methods widely established in Indonesia is using the QR Code Indonesian Standard (QRIS). The use of QRIS continues to increase along with the development of digital technology and changes in consumer behavior, which prefers easier transactions. This qualitative research uses a questionnaire survey containing questions relevant to the research objectives. Based on the research results, the QRIS payment method is one of the factors influencing buyer decisions, focusing on three main indicators: ease of use, transaction speed, and transaction security. The positive effect of the QRIS payment method contributes to increasing customer satisfaction, making consumers feel comfortable and safe and having a good shopping experience, so they tend to make purchases and choose QRIS as a payment method.</p>
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      <p>Digitally preserved and archived by ActaNova Digital Archival &amp; Preservation Network (Permanent Archival Node: https://actanova.mediadigitalpublikasi.com/journals).</p>
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