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Annisha Suvero Suyar

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Full Name: Annisha Suvero Suyar • Country: ID

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JOURNAL ARCHIVE 2023-05-29 • Insight Management Journal

Pengaruh celebrity endorse, kemudahan transaksi, desain website, promosi online, testimoni dan keamanan terhadap keputusan pembelian konsumen shopee di kalangan mahasiswa

Annisha Suvero Suyar, Muhammad Fauzan Azhmy, Lilis Yolanda

Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh celebrity endorse, kemudahan transaksi, desain website, promosi online, testimoni, dan keamanan terhadap keputusan pembelian pada E-commerce Shopee. Jenis penelitian yang digunakan pada penelitian ini yaitu penelitian kuantitatif. Populasi penelitian ini terdiri dari mahasiswa yang kuliah di Fakultas Ekononi Bisnis Universitas Harapan Medan yang total jumlah keseluruhan 902 orang. Pada sampel penelitian ini didapat mahasiswa yang telah memiliki member silver berjumlah 30% dari total keseluruhan yang berjumlah 271 mahasiswa. Hasil penelitian menunjukkan celebrity endorse berpengaruh positif signifikan terhadap keputusan pembelian konsumen shopee. Kemudahan transaksi berpengaruh positif signifikan terhadap keputusan pembelian konsumen shopee. Desain website berpengaruh positif signifikan terhadap keputusan pembelian konsumen shopee. Promosi online berpengaruh positif signifikan terhadap keputusan pembelian konsumen shopee. Testimoni berpengaruh positif signifikan terhadap keputusan pembelian konsumen shopee. Keamanan berpengaruh positif signifikan terhadap keputusan pembelian konsumen shopee. Celebrity endorse, kemudahan transaksi, desain website, promosi online, testimoni dan keamanan berpengaruh positif signifikan terhadap keputusan pembelian konsumen shopee. Penelitian sebelumnya telah menekankan dukungan selebriti sebagai perusahaan bernilai miliaran, dan perusahaan optimis bahwa menggunakan selebriti dapat mencapai posisi yang unik dan relevan di benak konsumen

DOI: 10.47065/imj.v3i3.266
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JOURNAL ARCHIVE 2021-05-28 • Insight Management Journal

Peningkatan kinerja instansi melalui efikasi diri dan komunikasi interpersonal serta kerjasama tim sebagai pemediasi pada badan pegelola pajak dan retribusi daerah kota Medan

Attyka Dewi Tri W, H. M. Hermansyur, Annisha Suvero Suyar

This study aims to determine the effect of self-efficacy and interpersonal communication on team collaboration at the Medan City Tax and Retribution Management Agency partially. This is to find out whether organizational support moderates the effect of self-efficacy and interpersonal communication on improving agency performance in the Medan City Regional Tax and Retribution Management Agency. The total population in this study amounted to 249 people, and using the Slovin formula obtained a sample of 153 people. The analysis technique used is multiple linear regression. The results showed that self-efficacy had a significant effect on the performance of agencies in the Medan City Regional Tax and Retribution Management Agency. Interpersonal communication has a significant effect on the performance of agencies in the Medan City Regional Tax and Retribution Management Agency. Self-efficacy has no effect on teamwork at the Medan City Regional Tax and Retribution Management Agency. Interpersonal communication has a significant effect on teamwork at the Medan City Regional Tax and Retribution Management Agency. Teamwork has no effect on the performance of agencies in the Medan City Regional Tax and Retribution Management Agency.

DOI: 10.47065/imj.v1i3.70
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